We work in India with the same passion that drives us in global markets.
This passion leads us to deliver world-class products which can be worn with pride, making Red Tape the aspirational fashion brand of young India.
Today, Red Tape footwear is a growing footwear brand in the country because of its superior value proposition of international style and comfort at affordable prices.
Red Tape shoes are marketed in India through a network of 120 exclusive Brand shops across 30 cities along with a presence in 175+ shop-in-shops. Mirza International has 10 distribution branches in India. The efforts on the ground are augmented with a vibrant presence in the online media through a dedicated online website to accentuate sales.
Extending brand offerings beyond footwear to allied areas of garments and accessories, Red Tape has emerged as a premium life-style brand for the young and trendy.
Aspirational class seek aspirational products. The empowered youth and the growing middle class segment with higher disposable income provide a big opportunity matrix for increasing Red Tape sales in India.