During this phase, Mirza International took a significant leap, by venturing into newer areas which were extensions of its existing competencies. The globalshoe market was then looking upon outsourcing of leather footwear in a big way. To take advantage of this opportunity, Mirza International diversified into manufacturing of shoes. Very swiftly, five state-of-the-art manufacturing units were setup across Unnao, Noida and Greater Noida.
Having made a foothold in the footwear business, Mirza International quickly reorganized itself by setting up in-house design and development studios, marketing offices and a strong distribution and logistics network. After successfully reorganizing itself, the Company moved a step ahead of others by launching its own brands ‘Red Tape’ and ‘Oaktrak’. Today, Red Tape has emerged as the one of the most stylish lifestyle brands available. Through strong emphasis on quality, design and craftsmanship, the brand is highly successful in the mature western markets of UK and USA, apart from having a strong domestic market.
Having firmly established its product lines and market geographies, the Company spread its wings to several other countries through its marketing companies and networking associates. Some of the countries where the Company products have a significant presence are UK, USA, Germany and France.