that is truly cross cultural along with an intimate knowledge of changing fashion and design trends in different countries of the world. Further, footwear industry is subject to fads and retailers want new designs at the shortest possible notice. Too late into the market and the fad may be over resulting in dead stock or stock to be sold at a discount. Hence, the ability to anticipate trends, understand fashion dynamics and translate these sensibilities into compelling designs in the shortest possible time is an important function to remain relevant in international markets on a consistent basis.
The Company has 5 fully integrated in-house shoe production facilities and is equipped with its own tannery, which enables complete quality control. Three manufacturing units are dedicated to men’s shoes and two units are engaged in the manufacture of women’s shoes. The units are located across Unnao, Noida and Greater Noida.
In such circumstances, overproduction of out of fashion styles and under production of in trend styles can have impact sales and profitability. Our seamless Supply Chain Management ensures that the right design is available at the right time, every time and everywhere.
With an integrated operation that spans design, tannery, manufacturing and supply chain management, Mirza International is a nimble company that leverages its supply chain capabilities to drive high revenues. Lead time for shoes to reach customers is only 25 days. With shoes being designed and manufactured in India and then sent to customers across the world, our impressive lead time enables Mirza brands and products to be available on the shop shelf at the right time and translate this availability into revenues. Our design centre is connected to our manufacturing with CAD/CAM facilities to ensure that the time gap from design to production is minimized. Strategic marketing tie-ups and agents in all countries such as UK, France, Germany, America and South Africa ensure that our products and brands are readily available to our customers.
With an aim to always stay ahead, Mirza International is focussed on exceeding customer expectations by delivering consistently high quality products. Stringent quality checks at each stage of production and integrated world class manufacturing facilities ensure that Mirza products demonstrate international competitiveness.
The Company’s commitment to quality is indicated by the following:
|•||All production facilities have in-house laboratories for testing of raw materials and finished products, accredited by SATRA.|
|•||As per international norms, all our products are REACH compliant.|
|•||Regular inspection of intermediate products is carried out at various units to maintain quality of end product.|
|•||Batch wise quality inspection of finished products is undertaken.|